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Before The Saturdays, Rochelle was a member of the pop group S Club Juniors, formed in 2001 through a reality television show, known as S Club Search. The auditions were aired on CBBC. S Club Juniors’ appearances was considered a success and consequently 19 Entertainment, the management company that had created S Club 7 and auditioned S Club Juniors, decided they should perform as a support act at all of the venues on the tour. The band released their first single “One Step Closer” where it charted at number two in the UK, selling roughly 52,000 copies in its first week. “Automatic High” was released as the second single from the band’s first studio album, where it also debuted at number two. A third single was released from the album, “New Direction” where, again charted at number two in the UK. The Juniors released their debut album Together on 21 October reaching number five in its first week of sale and selling 40,000 copies.Fourth single, “Puppy Love/Sleigh Ride”, was released on 9 December 2002.
In early 2003, the Juniors began working on their second studio album, Sundown, and Polydor Records wanted a complete change after high expectations for their debut album; a format with Simon Fuller wanted a massive improvement and there were even plans to remove members after negative reviews. But the band released the lead single from the album “Fool No More”, where the single debuted at number four. The second single released, the album title track, also reached number 4 in the UK. A third and final single was released, “Don’t Tell Me You’re Sorry”, which charted at number 11.
The group split in early 2004, but they still went on to I Dream for 19 Entertainment because they had already agreed to do it. Unlike the S Club 7 shows which focused upon the band’s fictional exploits, I Dream saw S Club 8 as members of a larger ensemble cast. I Dream revolved around the summer school Avalon Heights, run by Professor Toone (played by Christopher Lloyd), where the characters tried to improve on their talents in the performing arts.
Rochelle is of Sierra Leonen and Norwegian descent; her parents split up when she was three. She was born in Barking, East London, and attended Coopers’ Company and Coborn School in Upminster, East London