Thursday, April 9 2009, 19:50 BST
By David Balls, Entertainment Reporter
The Saturdays have signed up to front their own clothing range.
The girl group, currently preparing for their first headline tour, will launch ‘Rare by The Saturdays’ in June.
The line will reflect the group’s “glam pop princess look” and will encompass biker chic, bold colour and ’80’s themes.
Marketing agency Think Publicity, who will oversee the development of the ‘Rare’ brand, claimed that the ‘Issues‘ singers were a “natural” choice to front their own range.
“We have had a great relationship with The Saturdays since the release of their first track. The girls epitomise the Rare brand and developing their own capsule collection for the label was the natural progression,” agency director Phil Nixon said.
Source: Digitalspy