The Saturdays join all star cast in campaign to fight world hunger!

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Pixie Lott, Les Ferdinand and Skins star Kaya Scodelario, have joined JLS, N-Dubz and The Saturdays in a short film to encourage school children to sign up to the Really Good School Dinner campaign.

The stars all donated their time for free for the partnership campaign between the School Food Trust and the United Nations World Food Programme (WFP). The campaign, which goes live 25 – 29 January, aims to help end world hunger by inviting children across the country to buy one school dinner and give one free.

For every school lunch bought during the campaign week, children will be asked to donate just 10 pence extra.  Every 10p donated goes to the WFP’s School Meals Programme and is enough to pay for a whole meal for a child in a developing country who would otherwise go hungry.

At the same time the campaign encourages children in this country to enjoy school lunches, which are now governed by nutritional standards, guaranteeing pupils a healthy meal.

Urging schools across the country to lend their support, JB from JLS said: “Don’t forget your 10p. Help us make a difference and join The Really Good School Dinner.”

The Really Good School Dinner is open to any school in England. School Food Trust Chief Executive Judy Hargadon said: “This campaign highlights two hugely important issues: the importance to children’s well-being in the UK of eating a healthy school lunch and the increasing problem of world food insecurity.

“The enthusiasm of participating schools during the first Really Good School Dinner was amazing. Taking part is easy, good fun and addresses these important issues, so I encourage schools to join in and help make this Really Good School Dinner an unprecedented success.”

The first Really Good School Dinner in January 2009 saw more than 118,000 school dinners eaten by children in schools around the country.

Caroline Hurford, spokesperson for the World Food Programme, commented:
“Thanks to the Really Good School Dinner, more than 100,000 children in the developing world have had the chance to eat and learn. We’re hopeful that we can feed even more children following the next campaign. A healthy diet should be the right of every child”.

Participating schools receive an information pack including lesson plans, international recipes, case studies, campaign posters and more.

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