Rimmel London to sponsor ‘All Fired Up’ Tour

Seems the girls sponsorship of Makeup Products continues as Rimmel London is confirmed as a major sponsor of the forthcoming tour.

Chris Evans, Marketing Director for Rimmel London said ‘The Saturdays are a fun and vibrant pop group and all five girls are fabulous representatives of our colourful make-up and fashion looks. Rimmel London is really proud to be supporting them on their first major tour’

The Saturday’s added ‘We all love experimenting with make-up looks, so when we heard that Rimmel London will be sponsoring our tour we were really excited. We all have Rimmel London in our make-up bags so they seem like the perfect fit to have with us on the road’

Rimmel London will be present at all 13 concerts and in the programme and online will feature a recent shoot of the girls getting the London Look.

There will be joint competitions running as of mid November to win concert tickets, meet and greets with the band and goody bags containing all the products needed to ‘Get The Saturdays Look!’

The Saturdays will be featuring across Rimmel London’s official website and social networking sites – Facebook and Twitter. The Saturday’s official website will also include Rimmel branding during the tour season and each of the five girls will be tweeting about the tour and their fail safe beauty secrets.

Source: Cosmetic News Portal

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